Why buy commercial decorations?
Organizations from all sectors—businesses, cities, universities—buy commercial decorations each year. But at any place of business, the primary goal is to increase profits and decrease expenses. So why do these organizations consistently go through the effort to put up holiday decor?
First, holiday decorations enhance customer perception. There’s an emotional aspect tied to the holidays that immediately puts businesses in a more favorable light for decorating. Emotional association with holidays and feelings of family, childhood, and belonging creates joy for people looking at holiday decorations. Consumers become more trusting of an organization and consider a business to be trustworthy once they feel joy. Because of the prebuilt trust, authority is established for the business, altogether enhancing the perception of customers.
As visitors naturally externalize their emotions, they’ll transition towards potential customers. Customers are more likely to go through a buying cycle with a company they trust and view as an authority. For a city, their potential profit is in the community building process. Building a sound community can be a difficult task, but decorations are a great way to internally start the process. Commercial decorations can increase the street appeal of a place and provide a feeling of safety, both of which contribute to boosted levels of foot traffic. Foot traffic helps communities thrive and grow with an uplifted, refreshing atmosphere.
Too often do we see organizations thinking there are no real benefits of purchasing commercial decorations. While it is difficult to track the benefits of joy, trust, and authority building, the feelings and connotations people have about your organization greatly affect the amount of business they provide. Two daunting tasks that business leaders already shy away from—growing brand awareness and improving customer perception—are instantly resolved from displaying commercial decorations. In conclusion, business leaders buy commercial decorations each holiday season because of the challenging problems they solve, helping to achieve business goals year after year.
Display Sales is an experience creation company. We deliver custom flags, banners, holiday decor, and premium promotional products to help personalize and convey brand messages. Follow us on Twitter, Facebook, LinkedIn, or contact us at displaysales.com/contact.
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