About Us
For over half a century, Display Sales has been a trusted partner for academic institutions, civic organizations, businesses, and individuals across the nation, infusing communities with a lasting sense of pride, heritage, and nostalgia.
Our guiding principle, "One Step Ahead," demonstrates our commitment to maintaining our position as an industry pioneer. We are dedicated to delivering exceptional customer service and a tailor-made experience.
Whether you're in search of enchanting Christmas decorations, captivating event displays, or American-made US flags, our welcoming team is here, ready to assist. We look forward to connecting with you.
Our Story
Meet the Team
Favorite Product: Classic over-the-street Lit Garland with a Triple Candle Wreath in the middle.
Favorite thing about sales: I love when people tell me they were initially dreading working on their Street Beautification project, but that we actually made the process fun and easy. I also love when customers send me pictures of their banners or decorations once they are installed!
In my free time you’ll find me: Seeing plays, visiting museums, eating in great restaurants, and browsing used bookstores.
What vacation spot would you go back to if given the chance? Barcelona, Spain. I’m a night owl who is nuts about history and food, so I can eat tapas at 1am in an 800-year-old neighborhood. My kind of city.
Favorite Quote: “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson
Ext. 4675 | aletsche@displaysales.com
Territory: Ohio, North Dakota, Illinois, Maine, Pennsylvania, Arizona, Indiana, Maryland
Favorite Product: Star Snowflakes
Why does your pet have the name it does? I have 3 cats: Loki, Kitty and Popsicle. Popsicle was found frozen to the ground as a kitten. He now sports half an ear and a stub for a tail.
In my free time you’ll find me: Spending time with my fiancé Daniel, cooking new foods, exploring local breweries, and working on home renovations.
Favorite quote: “All we have to decide is what to do with the time that is given to us.” – Gandalf (J.R.R. Tolkien – The Fellowship of the Ring)
Ext. 4696 | bwachal@displaysales.com
Territory: Iowa, North Carolina, South Dakota, Texas, Virginia, Wyoming
Favorite Product: Christmas Decorations
If you could invent a holiday, what would it be? Creative Day! A holiday where you intentionally choose and are encouraged to avoid pragmatic productivity in favor of spending your time creating and appreciating arts.
In my free time you’ll find me: Producing, Writing and Recording music
Favorite quote: "I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart, for I have overcome the world." -Jesus (John 16:33)
Ext. 4679 | jwistrcill@displaysales.com
Territory: Kentucky, New Hampshire, Delaware, Montana, Oregon, California, Colorado, Alaska, New Mexico, Hawaii, Tennessee
Favorite Product: Spring & Summer Banners
It’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking? You would find me in Germany enjoying the various brews, schnitzel and kartoffelpuffer.
In my free time you’ll find me: Playing Tuba, Reading, Cooking, Playing football/Rugby, Writing music, and hanging out with my family/friends.
Favorite quote: "Imagination creates reality” – Richard Wagner
Ext. 4673 | KPosterick@DisplaySales.com
Territory: Minnesota, New Jersey, New York, Wisconsin
Favorite Product: Holiday Lighting
It’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking? In Greece dining outdoors with many courses of food, wine, and Ouzo
In my free time you’ll find me: Reading, cooking, and watching football
Favorite quote: “Shoot for the moon. Even If you miss, you'll land among the stars.” - Les Brown
Ext. 4688 | llundeen@displaysales.com
Territory: Florida, Georgia, West Virginia, Kansas, Idaho, Arkansas, Mississippi, Nebraska, South Carolina, Washington, Nevada
Favorite Product: International Flags
Favorite thing about sales: Interacting with a wide variety of personalities from all over the United States
A couple of interesting facts about myself: I have a bachelor’s degree in social work, 6 years of automotive experience and 7 years of sales experience.
In my free time you’ll find me: Fly fishing. Ice, open water, and deep-sea fishing are all close seconds.
Favorite Quote: “You miss 100% of the shots you don’t take” – Wayne Gretzky’ – Michael Scott (in an episode of the Office)
Ext. 4663 | lschmitz@displaysales.com
Territory: Alabama, Connecticut, Louisiana, Michigan, Rhode Island, Vermont, Massachusetts, Missouri, Oklahoma, Utah
What is your favorite product? Avenue Banners
What is your favorite way to spend free time? Play sports (basketball, volleyball, soccer, golf), go for walks with my wife and our dog, and get together with friends.
What vacation spot would you go back to if given the chance? You would find me in Tuscany, Italy enjoying various wines, pastas and panini’s.
What is your favorite quote? “It does not do well to dwell on dreams and forget to live” – Albus Dumbledore
Ext. 4692 | jpope@displaysales.com
Favorite Product: Pop-up Christmas Tree
In my free time you’ll find me: Walking my dogs, cheering on my daughter at her hockey and softball games, reading, or watching documentaries.
What vacation spot would you go back to if given the chance? Iceland. We explored Reykjavik, the South Coast, and the Golden Circle, but I would love to go back in the summer to see the puffins and travel the Ring Road.
Favorite Quote: "Great moments are born from great opportunities." – Herb Brooks
jmccall@displaysales.com
Favorite Product: Hometown Hero Banners – I have a lot of family members that were in the military, and I love how this program recognizes those who’ve served.
In my free time you’ll find me: Taking my kids to the park, golfing, running, snowboarding, or enjoying a beverage with friends.
What vacation spot would you go back to if given the chance? Cinque Terre in Italy. It’s a spot along the coast where there are 5 separate fishing villages that you can hike through. The food is amazing, and the views are unbeatable.
Favorite Quote: “Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” - Albert Einstein
Ext. 4689 | rcaldwell@displaysales.com
Favorite Product: Avenue Banners
Favorite Food: Dark Chocolate
It’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking? Florence Italy for wine and pasta
In my free time you’ll find me: Reading or Exercising - Love Pilates and yoga
What vacation spot would you go back to if given the chance? I loved Ecuador, the country is beautiful and there are so many places to hike and explore.
Favorite Quote: “You will be transformed by what you read.” – Deepak Chopra
Ext. 4661 | npeterson@displaysales.com