About Us
Since 1966, Display Sales has partnered with academic institutions, civic organizations, businesses, and individuals to bring a consistent sense of pride, heritage, and nostalgia to communities around the country.
Our adage is “One Step Ahead“, which means we promise to continue to be an industry leader by providing you with exceptional customer service and a personalized experience.
In the market for pole banners, flags, Christmas decorations, or event displays? Our friendly team is standing by to help. We look forward to hearing from you!
ATTENTION
As of January 2022 your mailing address has changed, please update your records.
Display Sales
6300 W Old Shakopee Rd, Suite 112
Bloomington, MN 55438
Meet our Sales Staff
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Alex Letsche
Territory: Massachusetts, Missouri, Nevada, Oklahoma, Tennessee, Utah
Favorite Product: Classic over-the-street Lit Garland with a Triple Candle Wreath in the middle.
Favorite thing about sales: I love when people tell me they were initially dreading working on their Street Beautification project, but that we actually made the process fun and easy. I also love when customers send me pictures of their banners or decorations once they are installed!
In my free time you’ll find me: Seeing plays, visiting museums, eating in great restaurants, and browsing used bookstores.
What vacation spot would you go back to if given the chance? Barcelona, Spain. I’m a night owl who is nuts about history and food, so I can eat tapas at 1am in an 800-year-old neighborhood. My kind of city.
Favorite Quote: “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson
Ext. 4675
aletsche@displaysales.com
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Brook Wachal
Territory: Ohio, North Dakota, Illinois, Maine, Pennsylvania
Favorite Product: Star Snowflakes
Why does your pet have the name it does? I have 3 cats: Loki, Kitty and Popsicle. Popsicle was found frozen to the ground as a kitten. He now sports half an ear and a stub for a tail.
In my free time you’ll find me: Spending time with my fiancé Daniel, cooking new foods, exploring local breweries, and working on home renovations.
Favorite quote: “All we have to decide is what to do with the time that is given to us.” – Gandalf (J.R.R. Tolkien – The Fellowship of the Ring)
Ext. 4696
bwachal@displaysales.com
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Joe Wistrcill
Territory: Iowa, North Carolina, South Dakota, Texas, Virginia, Wyoming
Favorite Product: Christmas Decorations
If you could invent a holiday, what would it be? Creative Day! A holiday where you intentionally choose and are encouraged to avoid pragmatic productivity in favor of spending your time creating and appreciating arts.
In my free time you’ll find me: Producing, Writing and Recording music
Favorite quote: "I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart, for I have overcome the world." -Jesus (John 16:33)
Ext. 4679
jwistrcill@displaysales.com
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Lori Lundeen
Territory: Minnesota, New Jersey, New Mexico, New York, Wisconsin
Favorite Product: Holiday LightingIt’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking? In Greece dining outdoors with many courses of food, wine, and Ouzo
In my free time you’ll find me: Reading, cooking, and watching football
Favorite quote: “Shoot for the moon. Even If you miss, you'll land among the stars.” - Les Brown
Ext. 4688
llundeen@displaysales.com
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Lukas Schmitz
Territory: Florida, Georgia, West Virginia, Arkansas, Kansas, Colorado, Idaho
Favorite Product:International Flags
Favorite thing about sales: Interacting with a wide variety of personalities from all over the United States
A couple of interesting facts about myself: I have a bachelor’s degree in social work, 6 years of automotive experience and 7 years of sales experience.
In my free time you’ll find me: Fly fishing. Ice, open water, and deep-sea fishing are all close seconds.
Favorite Quote: “You miss 100% of the shots you don’t take” – Wayne Gretzky’ – Michael Scott (in an episode of the Office)
Ext. 4663
lschmitz@displaysales.com
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Ruth Koscielak
Territory: Alabama, Connecticut, Louisiana, Michigan, Rhode Island, Vermont
Favorite Product: Dazzled holiday decorations with garland - especially the wreath with a bow
Favorite Food: I don’t want to live without chocolate. Literally.
What vacation spot would you go back to if given the chance? I loved New Zealand, Turkey, and Israel. Israel was the first place I visited where the people talked more than I do.
Favorite quote: “I never lose. I either win or learn.” – Nelson Mandela
Ext. 4695
rkoscielak@displaysales.com
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Trevor Bowell
Territory: Arizona, South Carolina, Washington, Mississippi, Maryland, Nebraska, Indiana
Favorite Product: Holiday Lighting and Decorations!In my free time you’ll find me: Being active and outdoors. I love working out, golfing, playing hockey and watersports. I also love traveling and spending as much time as possible with my wife Kate, our dog Bo and come November our first baby girl!
Why does your pet have the name it does? My dog is a Black Lab mixed with a Pitbull. His name Is Bo because it’s an awesome name and he's a fan of Bo Jackson!
If you could start a charity, what would it be for? Pancreatic Cancer.
Favorite Quote: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan
Ext. 4664
tbowell@displaysales.com
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Ryan Caldwell - Sales and Marketing
Favorite Product: Hometown Hero Banners – I have a lot of family members that were in the military, and I love how this program recognizes those who’ve served.
In my free time you’ll find me: Taking my kids to the park, golfing, running, snowboarding, or enjoying a beverage with friends.
What vacation spot would you go back to if given the chance? Cinque Terre in Italy. It’s a spot along the coast where there are 5 separate fishing villages that you can hike through. The food is amazing, and the views are unbeatable.
Favorite Quote: “Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” - Albert Einstein
Ext. 4689
rcaldwell@displaysales.com
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Nancy Peterson - President and CEO
Favorite Product: Avenue Banners
Favorite Food: Dark Chocolate
It’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking? Florence Italy for wine and pasta
In my free time you’ll find me: Reading or Exercising - Love Pilates and yoga
What vacation spot would you go back to if given the chance? I loved Ecuador, the country is beautiful and there are so many places to hike and explore.
Favorite Quote: “You will be transformed by what you read.” – Deepak Chopra
Ext. 4661
npeterson@displaysales.com