About Us

Since 1966, Display Sales has partnered with academic institutions, civic organizations, businesses, and individuals to bring a consistent sense of pride, heritage, and nostalgia to communities around the country.

Our adage is “One Step Ahead“, which means we promise to continue to be an industry leader by providing you with exceptional customer service and a personalized experience.

In the market for pole banners, flags, Christmas decorations, or event displays? Our friendly team is standing by to help. We look forward to hearing from you!



As of January 2022 your mailing address has changed, please update your records.

Display Sales

6300 W Old Shakopee Rd, Suite 112

Bloomington, MN 55438

  • Alex Letsche Sales Rep

    Alex Letsche

    Territory: Massachusetts, Missouri, Nevada, Oklahoma, Tennessee, Utah 

    Favorite Product: Classic over-the-street Lit Garland with a Triple Candle Wreath in the middle.

    Favorite thing about sales: I love when people tell me they were initially dreading working on their Street Beautification project, but that we actually made the process fun and easy. I also love when customers send me pictures of their banners or decorations once they are installed!

    In my free time you’ll find me: Seeing plays, visiting museums, eating in great restaurants, and browsing used bookstores. 

    What vacation spot would you go back to if given the chance?  Barcelona, Spain.  I’m a night owl who is nuts about history and food, so I can eat tapas at 1am in an 800-year-old neighborhood. My kind of city. 

    Favorite Quote: “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson 

    Ext. 4675


  • Brook Wachal Sales Rep

    Brook Wachal

    Territory: Ohio, North Dakota, Illinois, Maine, Pennsylvania 

    Favorite Product: Star Snowflakes

    Why does your pet have the name it does? I have 3 cats: Loki, Kitty and Popsicle.  Popsicle was found frozen to the ground as a kitten. He now sports half an ear and a stub for a tail.

    In my free time you’ll find me:  Spending time with my fiancé Daniel, cooking new foods, exploring local breweries, and working on home renovations.   

    Favorite quote: “All we have to decide is what to do with the time that is given to us.” – Gandalf (J.R.R. Tolkien – The Fellowship of the Ring)

    Ext. 4696


  • Joe Wistrcill Sales Rep

    Joe Wistrcill

    Territory: Iowa, North Carolina, South Dakota, Texas, Virginia, Wyoming

    Favorite Product: Christmas Decorations

    If you could invent a holiday, what would it be?  Creative Day! A holiday where you intentionally choose and are encouraged to avoid pragmatic productivity in favor of spending your time creating and appreciating arts.  

    In my free time you’ll find me:  Producing, Writing and Recording music

    Favorite quote:  "I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart, for I have overcome the world." -Jesus (John 16:33)

    Ext. 4679


  • Lori Linden  Sales Rep

    Lori Lundeen

    Territory:  Minnesota, New Jersey, New Mexico, New York, Wisconsin 
    Favorite Product: Holiday Lighting

    It’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking? In Greece dining outdoors with many courses of food, wine, and Ouzo

    In my free time you’ll find me:  Reading, cooking, and watching football

    Favorite quote: “Shoot for the moon.  Even If you miss, you'll land among the stars.” - Les Brown 

    Ext. 4688


  • Lukas Schmitz Sales Rep

    Lukas Schmitz

    Territory: Florida, Georgia, West Virginia, Arkansas, Kansas, Colorado, Idaho
    Favorite Product:

    International Flags

    Favorite thing about sales: Interacting with a wide variety of personalities from all over the United States

    A couple of interesting facts about myself: I have a bachelor’s degree in social work, 6 years of automotive experience and 7 years of sales experience.

    In my free time you’ll find me:  Fly fishing.  Ice, open water, and deep-sea fishing are all close seconds. 

    Favorite Quote: “You miss 100% of the shots you don’t take” – Wayne Gretzky’ – Michael Scott (in an episode of the Office)

    Ext. 4663


  • Ruth Koscielak Sales Rep

    Ruth Koscielak

    Territory: Alabama, Connecticut, Louisiana, Michigan, Rhode Island, Vermont

    Favorite Product: Dazzled holiday decorations with garland - especially the wreath with a bow

    Favorite Food:  I don’t want to live without chocolate.  Literally.

    What vacation spot would you go back to if given the chance?  I loved New Zealand, Turkey, and Israel.  Israel was the first place I visited where the people talked more than I do. 

    Favorite quote: “I never lose.  I either win or learn.” – Nelson Mandela

    Ext. 4695


  • Trevor Bowell Sales Rep

    Trevor Bowell

    Territory: Arizona, South Carolina, Washington, Mississippi, Maryland, Nebraska, Indiana
    Favorite Product: Holiday Lighting and Decorations!

    In my free time you’ll find me:  Being active and outdoors. I love working out, golfing, playing hockey and watersports. I also love traveling and spending as much time as possible with my wife Kate, our dog Bo and come November our first baby girl!

    Why does your pet have the name it does? My dog is a Black Lab mixed with a Pitbull. His name Is Bo because it’s an awesome name and he's a fan of Bo Jackson!

    If you could start a charity, what would it be for? Pancreatic Cancer.

    Favorite Quote: “I’ve missed more than 9,000 shots in my career.  I’ve lost almost 300 games.  Twenty-six times I’ve been trusted to take the game-winning shot and missed.  I’ve failed over and over and over again in my life.  And that is why I succeed.” – Michael Jordan

    Ext. 4664


  • Ryan Caldewell Sales and Marketing

    Ryan Caldwell - Sales and Marketing

    Favorite Product: Hometown Hero Banners – I have a lot of family members that were in the military, and I love how this program recognizes those who’ve served.

    In my free time you’ll find me:  Taking my kids to the park, golfing, running, snowboarding, or enjoying a beverage with friends.

    What vacation spot would you go back to if given the chance? Cinque Terre in Italy.  It’s a spot along the coast where there are 5 separate fishing villages that you can hike through.  The food is amazing, and the views are unbeatable.

    Favorite Quote: “Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” - Albert Einstein

    Ext. 4689


  • Nancy Peterson President and CEO

    Nancy Peterson - President and CEO

    Favorite Product: Avenue Banners

    Favorite Food: Dark Chocolate

    It’s Friday, you can travel anywhere in the world for dinner/drink. Where are you and what are you eating/drinking?   Florence Italy for wine and pasta

    In my free time you’ll find me:  Reading or Exercising - Love Pilates and yoga

    What vacation spot would you go back to if given the chance?  I loved Ecuador, the country is beautiful and there are so many places to hike and explore.

    Favorite Quote: “You will be transformed by what you read.” – Deepak Chopra

    Ext. 4661